The Infinity
The Infinity sets new benchmark for luxury freehold condominiums
Strategy: By strategically naming the building 'Infinity' — a name' that would 'live forever', it created a first impression that this building would be so well built that its design and workmanship would be timeless and become a landmark property. To give clients a full experience of how their lifestyle would be enhanced by living at the Infinity, a world class presentation centre was built that housed a hotel-like reception area, a media theatre that showed a Thai/English video on the Infinity building and masterplan community, 2 full-sized designer display suites, building model and an interactive presentation of the wireless and home automation services. The success story: With multiple price increases and unprecedented responses worldwide, the Infinity was 100% sold out before construction commencement. |
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Challenge: To pre-sell 160 super-high-end freehold condominiums 3 years in advance at Bangkok's most expensive prices per sq m in a fiercely competitive CBD marketplace.